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1
applicant
Regional Marketing Manager
at Mad Catz Interactive Asia in Hong Kong
Mad Catz Interactive Asia, a subsidiary of Mad Catz Interactive, Inc., is a worldwide leader of innovative peripherals in the interactive entertainment industry. We are seeking energetic, outgoing professionals who value teamwork, creativity and a casual yet fast-paced work environment.
Location: Hong Kong or Bao-An
Reporting to: VP of Marketing
As part of the global marketing team, the Regional Marketing Manager (RMM) is responsible for coordinating product launches, marketing, and managing the life-cycle for products within the Asia-Pacific region, including Japan. The role requires a high standard of presentation and organization alongside an affinity and understanding of the local regional markets for gaming accessories and entertainment peripherals. Hands-on involvement coordinating sales teams, leading discussions about product suitability, identifying new opportunities, analyzing market data, and working with the logistics teams to ensure timely delivery of new products are just some of the key elements to the role.
Responsibilities:
• Ensure local initiatives are in line with global strategies
• Contribute to strategic planning: build and maintain long-term product roadmaps and brand strategies (strong analytical skills)
• Analyze market data, review market trends and provide data on competitor activity and products for APAC.
• Continuously evaluate product performance and make suggestions for new products and range refreshes
• Build brands in the region through social marketing, community outreach, and point of sale working with distributors, web, and sales teams
• Champion product positioning, branding, packaging, and messaging
• Drive Go-to-Market planning, launch management, and life-cycle management
• Adapt corporate marketing materials to local needs through language and culture modifications
• Support the sales teams in business tenders and presentations as necessary
- Coordinate creation and distribution of sales material to the local sales teams
- Further develop commercial analysis tools such as Launch Planners
• Manage product launches across APAC together with sales team
- Coordinate launch and press events with sales team and distributors
- Coordinate creation and localization of marketing assets together with distributors and local creative service team
- Capture market requirements through local sales teams and distributors
- Assist the supply chain and sales team with production planning
- Coordinate launch and press events with sales team and distributors
• Perform post launch analysis
Qualifications:
• Bachelor’s degree in Business, Marketing or related field, or equivalent; MBA preferred
• Prior experience working in cross-functional international team
• Experience evaluating and launching new products in very competitive categories; social media/marketing experience preferred
• Must be well-versed in Microsoft Office; Word, Excel, and in particular, PowerPoint
• Ability to apply creative thinking to products, content and business solutions in a fast-pace and competitive environment
• Ability to organize and present information in a professional concise manner to build consensus and facilitate decision making
• Strong written and verbal communication skills: must be a strong presenter (comfortable giving presentations – internally and externally)
• Must be fluent in English and Mandarin; other Asian languages an advantage
• Must be customer focused with a strong sense of urgency.
• Able to travel domestically and internationally (up to 25% travel)
• Motivated self-starter capable of working within cross disciplinary teams in an autonomous environment
• Genuine affinity for video games and/or consumer electronics; gaming industry experience is ideal
Mad Catz offers competitive salaries and excellent benefits. If you possess the professional talent and meet the above mentioned qualifications, and you think you’ve got what it takes, send your resume to jobs_hk@madcatz.com.
Please include job title in the email subject field; local candidates preferred.
PLAY HARDER... PLAY TOGETHER... PLAY BETTER!
Location: Hong Kong or Bao-An
Reporting to: VP of Marketing
As part of the global marketing team, the Regional Marketing Manager (RMM) is responsible for coordinating product launches, marketing, and managing the life-cycle for products within the Asia-Pacific region, including Japan. The role requires a high standard of presentation and organization alongside an affinity and understanding of the local regional markets for gaming accessories and entertainment peripherals. Hands-on involvement coordinating sales teams, leading discussions about product suitability, identifying new opportunities, analyzing market data, and working with the logistics teams to ensure timely delivery of new products are just some of the key elements to the role.
Responsibilities:
• Ensure local initiatives are in line with global strategies
• Contribute to strategic planning: build and maintain long-term product roadmaps and brand strategies (strong analytical skills)
• Analyze market data, review market trends and provide data on competitor activity and products for APAC.
• Continuously evaluate product performance and make suggestions for new products and range refreshes
• Build brands in the region through social marketing, community outreach, and point of sale working with distributors, web, and sales teams
• Champion product positioning, branding, packaging, and messaging
• Drive Go-to-Market planning, launch management, and life-cycle management
• Adapt corporate marketing materials to local needs through language and culture modifications
• Support the sales teams in business tenders and presentations as necessary
- Coordinate creation and distribution of sales material to the local sales teams
- Further develop commercial analysis tools such as Launch Planners
• Manage product launches across APAC together with sales team
- Coordinate launch and press events with sales team and distributors
- Coordinate creation and localization of marketing assets together with distributors and local creative service team
- Capture market requirements through local sales teams and distributors
- Assist the supply chain and sales team with production planning
- Coordinate launch and press events with sales team and distributors
• Perform post launch analysis
Qualifications:
• Bachelor’s degree in Business, Marketing or related field, or equivalent; MBA preferred
• Prior experience working in cross-functional international team
• Experience evaluating and launching new products in very competitive categories; social media/marketing experience preferred
• Must be well-versed in Microsoft Office; Word, Excel, and in particular, PowerPoint
• Ability to apply creative thinking to products, content and business solutions in a fast-pace and competitive environment
• Ability to organize and present information in a professional concise manner to build consensus and facilitate decision making
• Strong written and verbal communication skills: must be a strong presenter (comfortable giving presentations – internally and externally)
• Must be fluent in English and Mandarin; other Asian languages an advantage
• Must be customer focused with a strong sense of urgency.
• Able to travel domestically and internationally (up to 25% travel)
• Motivated self-starter capable of working within cross disciplinary teams in an autonomous environment
• Genuine affinity for video games and/or consumer electronics; gaming industry experience is ideal
Mad Catz offers competitive salaries and excellent benefits. If you possess the professional talent and meet the above mentioned qualifications, and you think you’ve got what it takes, send your resume to jobs_hk@madcatz.com.
Please include job title in the email subject field; local candidates preferred.
PLAY HARDER... PLAY TOGETHER... PLAY BETTER!
Published at 01-11-2011
Viewed: 120 times
Viewed: 120 times